When the word wax is heard in a beauty context, it is most commonly thought of as a hair styling product or a method of hair removal. However natural beeswax can offer many beauty benefits for the face.
In the makeup routine beeswax can offer a quick and natural solution for priming the skin, styling brows, conditioning lips and fixing mistakes!
1. Priming the skin with XO Balm
Using a beeswax product such as XO Balm as a makeup primer is a great alternative to silicone based synthetic primers. Beeswax has a molecular structure which means it ‘sticks’ to skin, and holds makeup in place as a result. Dabbing a small amount onto skin before applying eyeshadow, concealer or foundation will help your makeup stay in place.
2. XO Balm as a lip conditioner
XO Balm is made from 100% natural oils and waxes, so perfect for preventing dryness and keeping lips nourished. Properly hydrated lips are smooth and plump making a balm a beauty staple. The matte finish of XO Balm is perfect for applying lipstick on top without slipping.
3. Keeping eyebrows in place with XO Balm
As with hair styling, beeswax is perfect for keeping eyebrow hairs in place, used as a last step after filling gaps with colour. Using a disposable mascara wand, XO Blam can be brushed easily through eyebrows. The beeswax will hold hairs in place while the natural oils will condition the hairs.
4. XO Balm is a quick fix for make-up mistakes
Applying makeup in a hurry, or a sneeze whilst applying mascara, can lead to prints and smudges where they are not wanted. XO Balm is ideal for tidying mistakes; a cotton bud dabbed in the balm will pick up unwanted smears of makeup whilst leaving the rest intact.
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