The Full Story:
“My goal with XO Balm is to promote minimalism within product formulations, and in skincare routines in general. A minimal ingredient formula is suitable for even stressed, sensitive skin types like mine, and the beauty of a multipurpose balm is it can be different things for different people; streamlining product collections.
I wanted XO Balm to be the perfect all-in-one product; effective ingredients, easy to carry around, kind to skin and suitable for everyone. Sustainable living is an important issue for me personally; the minimal and all-inclusive approach of XO Balm is part of my goal to reduce waste. XO Balm is proud to be minimally packaged, and the tins are reusable.
Eczema prone hands, irritated skin, chapped lips and dry hair have been a lifelong struggle. Hand creams and lip balms could easily irritate my skin and make the problem worse, while prescription emollients were greasy, a hassle to carry around (and not to mention unsexy)!
It was important to me to create a natural, waterless formula which would be very effective, and more environmentally friendly. Also removing anything which could cause irritation such as synthetic preservatives and fragrances was essential for skin types like mine. I hope you like it too!”